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Top 10 Sales Urban Myths Paul DiModica Find out about common sales myths such as "dropping prices will increase sales" and the reality of these myths. . . . keep reading The Sisyphus Sales Effect: Do You Feel You Are Pushing a Rock Up the Hill to Close More Business? Paul DiModica In Greek mythology, there is a legend that the gods became mad at a criminal by the name of Sisyphus, the son of the king of Thessaly. As punishment for his deeds, he was sentenced to continuously roll a boulder up a hill for eternity. . . . keep reading 7 Reasons Salespeople Fail: Put Good Salespeople into a Poor Sales Program and They Will Always Fail Paul DiModica Like professional athletes, good salespeople are hard to find. Yet, their ability to perform on demand is dependant on other attributes beyond their own sales skills, business experiences, and control. . . . keep reading Turning a Brand Into Revenue: 12 Action Steps to Take Right Now Paul DiModica Since the Internet became a commercial marketing vehicle in the mid 1990's, many firms have mispositioned their corporate business development by disproportionately spendin . . . keep reading Word of Mouth Marketing: Do Your Customers Sell For You? Paul DiModica Several years ago I gave a keynote speech at a national trucking association tradeshow on how to increase top line revenues using value forward methods and word of mouth marketing. The audience was full of CEOs of privately held trucking companies. . . . keep reading More

Case Study: Manufacturing Software Company Here's a case study about a company whose sales forecast were operating at 40% accuracy month to month because the company had no defined prospect qualification strategy. . . . keep reading Case Study: Hospitality Hotel Software Company The company is a European $US17 million hospitality software company that sells hotels, casinos, cruise ships and college university food systems. The firm is a software company that also se . . . keep reading Case Study: Staff Aug Professional Services Company I had a client in 2007 that was a $6 million IT staff aug and project work company whose success has paralleled the economic changes. Like many staff aug companies, they are a body shop -- p . . . keep reading Case Study: Professional and Internet Services Paul DiModica I was asked to launch a new division in a market that was overwhelmed with thousands of competitors. Here's what I did and my results. . . . keep reading Case Study: Hotel Reservations Technology Paul DiModica As it often happens in privately funded companies, development of a new software program was slow. Instead of having the new application in six months, the delivery date had slipped to eighteen months. . . . keep reading