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HighTechCEO.com
Turn Your Technology, Software, or Professional Service Company Into a More Profitable Business
. . . Starting Today!

Join our community of high tech business CEOs, owners and department managers who use a premeditated best practice approach to increase their business success.

Discover hundreds of IT business success articles, templates, checklists, and audio workshops . . . and attend live workshops. Keep reading...

FEATURED ARTICLES
Top 10 Sales Urban Myths
Paul DiModica
Find out about common sales myths such as "dropping prices will increase sales" and the reality of these myths. . . . keep reading

The Sisyphus Sales Effect: Do You Feel You Are Pushing a Rock Up the Hill to Close More Business?
Paul DiModica
In Greek mythology, there is a legend that the gods became mad at a criminal by the name of Sisyphus, the son of the king of Thessaly. As punishment for his deeds, he was sentenced to continuously roll a boulder up a hill for eternity. . . . keep reading

7 Reasons Salespeople Fail: Put Good Salespeople into a Poor Sales Program and They Will Always Fail
Paul DiModica
Like professional athletes, good salespeople are hard to find. Yet, their ability to perform on demand is dependant on other attributes beyond their own sales skills, business experiences, and control. . . . keep reading

Turning a Brand Into Revenue: 12 Action Steps to Take Right Now
Paul DiModica
Since the Internet became a commercial marketing vehicle in the mid 1990's, many firms have mispositioned their corporate business development by disproportionately spendin . . . keep reading

Word of Mouth Marketing: Do Your Customers Sell For You?
Paul DiModica
Several years ago I gave a keynote speech at a national trucking association tradeshow on how to increase top line revenues using value forward methods and word of mouth marketing. The audience was full of CEOs of privately held trucking companies. . . . keep reading


Featured Resources
Case Study: Manufacturing Software Company
Here's a case study about a company whose sales forecast were operating at 40% accuracy month to month because the company had no defined prospect qualification strategy. . . . keep reading

Case Study: Hospitality Hotel Software Company
The company is a European $US17 million hospitality software company that sells hotels, casinos, cruise ships and college university food systems. The firm is a software company that also se . . . keep reading

Case Study: Staff Aug Professional Services Company
I had a client in 2007 that was a $6 million IT staff aug and project work company whose success has paralleled the economic changes. Like many staff aug companies, they are a body shop -- p . . . keep reading

Case Study: Professional and Internet Services
Paul DiModica
I was asked to launch a new division in a market that was overwhelmed with thousands of competitors. Here's what I did and my results. . . . keep reading

Case Study: Hotel Reservations Technology
Paul DiModica
As it often happens in privately funded companies, development of a new software program was slow. Instead of having the new application in six months, the delivery date had slipped to eighteen months. . . . keep reading

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